Product Design, UX Strategy, UX Research

Enterprise SaaS Redesign

Enterprise SaaS Redesign
Year
2023
Company
Loblaw Companies Limited
Role
Senior Product Designer

Overview

Owned and led end-to-end product redesign for the entire vendor analytics platform, used by 2000+ local and multinational vendors. Vendors like Pepsi, Unilever, Nestle, P&G, Johnson and Johnson, L'oreal and others use this platform to track sales, shopper behaviour and promotional performance for products that they sell in any Loblaw Stores: Loblaws, No Frills, Real Canadian Superstore, Zehrs, Shoppers Drugmart, etc.

However, due to the confidential nature of this project, I can only showcase this case study during the interview process.

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