Skills

While some may argue the difference in the roles of product design vs UX design, I believe their skills are similar and can be interchangeable. Whereas product design is seen to skew more towards a broader overview of the product and making sure its meets business objectives and UX design focusing more on meeting user needs, I am fluid between the two. I love crafting thoughtful and delightful experiences for clients when they interact with the organization across any platform.

UX Psychology
Journey maps
Wireframes
Visual Design
Interactive Prototyping
Usability testing
Usertesting
Omni-channel strategy

Business meets design. With my UX certification from the Nielson Norman Group NN/g, and a masters degree in business, entrepreneurship and technology from the University of Waterloo, I am able to blend design and business. I have acquired a unique perspective and set of skills to build truly innovative experiences. UX Strategy is about the intersection between business & design: where based on market research, business objectives, KPI's & customer needs we design an experience thats innovative and satisfies both parties.

Vision
Goals
Planning
Roadmapping

As a Brand Strategist/Designer, I shape and enhance the visual and strategic aspects of a brand, ensuring it resonates with the target audience and achieves its business goals. Responsible for developing and implementing a cohesive brand identity and strategy that incorporates design elements in order to win the hearts and minds of the target audience.

Brand Strategy
Brand Identity
Iconography
Logo Design
Graphic Design
Brand Guideline
Brand Style Guide
Creative Direction
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Strongly connected to my workshop facilitation skills is my design thinking knowledge. I have ran several design thinking workshops which has given me the experience and knowledge needed to build product & experiences that matter while reducing cost, time, resources and risks. While design thinking isn't a linear process and the results aren't always what we want - the value is that, the learnings give us knowledge and insight into the problem and or solution space. It will either confirm our hypothesis or disprove them without us wasting time and resources.

Empathy
Problem research strategies
Problem definition techniques
Ideation techniques
Critiquing techniques
Prioritization techniques
Prototyping (low - high fidelity)
MVP's
Testing & learning

UX workshops are an integral part of my tool kit.
Some projects require workshops with stakeholders from all levels leadership. I have facilitated workshops with clients, business partners, executive leaders and team mates. Workshop facilitation requires a good understanding of the project, peoples behaviours, thinking and the right tool or exercise for that workshop. I have gained all these skills including managing expectations, people and objectives.

Time management
UX workshop tools
UX workshop exercises
Prioritization and decision making models
Active listening
Presentation skills
Empathy
Communication skills
Collaboration

With my experience in building an entirely novel and effective research program (Voice of Advisor) in my previous role. I have acquired the skills to help organizations develop their own internal research programs and teams to help them get quality data to make business, product & client decisions. The program provided advisors the space to be heard and the opportunity to collaborate with the business on building innovative solutions that matter to their clients and business. This proved useful and valuable to the organizations. Teams and business units started engaging us to run research on their behalf. The results were then used to make decisions that impacted products, clients and ultimately the business.

Audience analysis
Question strategy
Question design
Results analysis
Insights generation
Prototyping
Usertesting
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